Our Story

VALLON was founded by two brothers who set out with a shared vision to reinvent sports eyewear into being more than just functional. This meant digging deep into sports history books, borrowing inspiration from everything from traditional alpine design to 70s movies, with the goal to create unique, high-performance products. Through the years we've developed our own proprietory lens technology, and also partnered with industry leaders Carl Zeiss, to produce the most original, fair-priced and (dare we say it..) best looking performance eyewear on the planet. Classic style, maximum performance. 

After years of rigorous development and testing by our team and field of experts we’ve created a truly unique collection spanning a wide range of sports and outdoor activities. Explore our collection and keep on living life outside!

Explore Collection

Classic Style, Maximum Performance

“We make sports eyewear classics meant to last a lifetime. The kind of sunglasses and goggles you’ll always want to keep, and which future generations will love to find, just as we once did.”

Richard Franck, Co-Founder

Independent and family-owned

Dedicated to creating sports eyewear like no other.

What we're all about

Classic Style

We're like Tarantino - always paying homage to the past when creating something new. We're dedicated to making the best possible performance eyewear without compromising on style. All products are designed in-house and are unique to VALLON.

Maximum Performance

Quality is everything, and our V52® lens technology has been developed to rival virtually all performance sunglasses in terms of optical clarity. We even equip all our lifestyle sunglasses with performance lenses, so wherever you find yourself, you will never go wrong with VALLONs!

Better Value

By going straight to the source and delivering the products directly to you, we’re able to cut out the enormous overhead costs of large eyewear retailers. These savings are passed on in the form of premium high-performance sunglasses and goggles at a better price.

Plastic Commitment

For every pair sold we commit to cleaning up 1 kg of plastic waste, providing a working salary for those in need. Every donation is traceable using blockchain technology to the time and place the plastic was picked up on your behalf. Read more about the initiative.


While our HQ is located in Amsterdam, VALLON has its spiritual home in Verbier, Switzerland, whose valley Vallon d’Arbi donned the name. The inspiration for VALLON comes from the best part of a lifetime spent skiing, touring, hiking and cycling in Verbier and the surrounding Val de Bagnes region. 


Joan Muyskenweg 22
1096CJ Amsterdam
The Netherlands


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