Our Story

VALLON was founded by two Swedish brothers with a deep passion for outdoor sports, and a shared vision to reinvent sports eyewear by merging classic design elements with high-performance functionality. This meant digging deep into sports history, borrowing inspiration from traditional high alpine designs to 70s surf documentaries, to create new and unique high-performance eyewear. After years of rigorous development and testing by our team and field of experts, we partnered with industry leaders Carl Zeiss as well as developed our proprietary lens technology to create the most unique, fair-priced, and best looking performance eyewear on the planet.

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Classic Style, Maximum Performance

“We're in this to create sports eyewear classics. The kind of sunglasses and goggles you’ll always want to keep, and which future generations will love to find, just as we once did.”

Richard Franck, Co-Founder

Independent and family-owned

What we are all about

Classic Style

We're like Tarantino - always paying homage to the past when creating something new. We're dedicated to making the best possible performance eyewear without compromising on style. All products are designed in-house and are unique to VALLON.

Maximum Performance

Quality is everything, and our V52® lens technology has the highest optical clarity of any performance sunglasses on the market. It has attracted some of the world’s best skiers, sailors, and mountaineers to use our products. Even all our lifestyle sunglasses are equipped with high-performance lenses, so wherever you find yourself we've got your eyes covered!

Better Value

By going straight to the source and delivering the products directly to you, we’re able to cut out the enormous overhead costs of large eyewear retailers. These savings are passed on in the form of premium high-performance sunglasses and goggles at a better price.


Spending time in nature is core to everything we do. We're big advocates for the importance of nature connectedness, believing that time spent outdoors not only brings health and endless joy but also strengthens your desire to protect the natural world. Learn more about our initiatives.


VALLON has its spiritual home in Verbier, Switzerland. Here, in the Vallon d’Arbi, we were inspired to create VALLON after many years of skiing, touring, hiking and cycling in Verbier and the surrounding Val de Bagnes region.

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